Strategic brand storytelling that creates a wave of emotion
I’m an editorial leader, digital publishing expert, and hands-on storyteller who can write, edit, shoot, and creatively direct across surfaces. At the same time, I am deeply analytical and passionate about strategy. I love using these two disparate sides of my brain to make beautiful things that people connect with emotionally.
More personally, my life revolves around nature and spending time outside living in the moment. My passions include backpacking, camping, gardening, foraging, cooking, landscape photography, golf, reading, and hiking with my dog and best little bud in the whole wide world, Gunther.
Here are some brands I’ve been especially stoked to work with, either as a freelancer or employee, over the past few years.
What does editorial mean, anyway? 🤔
Editorial is the magic that happens when your brand has a unique point of view and the courage to express it through deeper creative storytelling. Patagonia, Nike, Thrive Market, Yeti, and Airbnb all do this well. As a marketer, I believe brand editorial is the best way to create an emotional connection with your customers that drives true loyalty (even love) and sustainable growth — all at an ROI that’s tough to beat.
editorial direction / content marketing / strategy / brand editorial / journalism / longform writing / copywriting / brand campaigns / brand calendars / editorial calendars / editorial photography
See my work
Please leave some basic info and you’ll be redirected to a portfolio of projects from the past few years. I’ll email you a PDF version, too. Beyond that, I promise not to pester you!
Whale watchers at Point Cabrillo Light
Visit Mendocino / 2016
Let’s make something rad together
Let’s make something super rad together