brand strategy and storytelling that create waves of emotion

Brian Klonoski, sole proprietor, Coast Editorial

Brian Klonoski

Sole Proprietor

I’m an editorial leader, digital publishing expert, and hands-on storyteller who can write, edit, shoot, and creatively direct across surfaces. At the same time, I am deeply analytical and passionate about strategy. I love using these two disparate sides of my brain to make beautiful things that people connect with emotionally.

More personally, my life revolves around nature and spending time outside living in the moment. My passions include backpacking, camping, gardening, foraging, cooking, landscape photography, golf, reading, and hiking with my dog and best little bud in the whole wide world, Gunther.


brand strategy

research + insights
audience development
brand core
brand persona
name + tagline
key messages
creative/brand briefs
creative platforms


launch campaigns
brand campaigns
marketing campaigns


brand copy
campaign copy
websites + landing pages
blog posts
performance creative

Here are some brands I’ve been especially stoked to work with, either as a freelancer or employee, over the past few years.

What does editorial mean, anyway? ๐Ÿค”

Editorial is the magic that happens when your brand has a unique point of view and the courage to express it through deeper creative storytelling. Patagonia, Nike, Thrive Market, Yeti, and Airbnb all do this well. As a marketer, I believe brand editorial is the best way to create an emotional connection with your customers that drives true loyalty (even love) and sustainable growth โ€” all at an ROI thatโ€™s tough to beat.

See my work

Please leave some basic info and you’ll be redirected to a portfolio of projects from the past few years. I’ll email you a PDF version, too. Beyond that, I promise not to pester you!

Point Cabrillo Light

Whale watchers at Point Cabrillo Light
Visit Mendocino / 2016

Let’s make something rad together

Let’s make something super rad together

Ready to start a conversation? Right on! Use this form to reach out. You can also email me directly. Looking forward to chatting. ๐Ÿ™